The Spillemyndigheden, also known as the Danish Gambling Authority, recently unveiled its highly anticipated yearly report titled “Gambling Market in Numbers.” This comprehensive data report offers valuable insights into the trends, developments, and performance of the Danish gambling industry in 2023. 

The Spillemyndigheden

The Spillemyndigheden

Yearly Overview: Trends and Statistics

Total Gross Gaming Revenue (GGR)

The report highlights that the total gross gaming revenue (GGR) for the Danish gambling market in 2023 amounted to DDK 10.3 billion (US$1.48 billion). Despite the lifting of all restrictions on the land-based gambling market for the first time since the Covid-19 pandemic, there was a slight decrease of 1.7% in the GGR compared to the previous year.

Performance Across Verticals

While online and land-based casinos saw marginal increases of 0.3% and 2.6%, respectively, other verticals experienced declines. Lotteries decreased by 0.7% to DKK 3.47 billion, betting fell by 9% to DKK 2.2 billion, and gaming machines saw a decline of 1.4% to DKK 1.18 billion.

Online Gambling Dominance

Online gambling continued its upward trajectory, representing 64% of the total GGR. Notably, mobile devices accounted for 67% of online gambling revenue, while desktop computers contributed the remaining 33%.

Contribution to GDP

In 2023, the gambling market contributed 0.37% towards the overall Danish gross domestic product (GDP), underscoring its significance to the national economy.

Licensing and Regulatory Framework

The report also provides insights into the licensing and regulatory landscape of the Danish gambling market. In 2023, there were a total of 965 licenses active, with 583 licenses awarded to charity lotteries. Additionally, 947 approvals were granted to charity lotteries that did not meet the minimum sales requirement for a license but sought notification.

Comparative Analysis

Per Capita Gambling Spend

Ireland emerged as the leader in per capita gambling spend in Europe, with DKK 4,098, followed by Iceland, Malta, and Italy. Denmark ranked 11th in this aspect.

Online Gambling Share

Denmark stood out with the third-highest share of online gambling spend at 64%, showcasing the country’s strong digital gambling presence. Interestingly, Ireland did not feature in the top ten rankings.

Social Impact and Responsible Gaming

The report also addresses the social impact of gambling and measures taken to promote responsible gaming. By the end of 2023, 46,152 individuals were registered as self-excluded players, marking a significant increase from the previous year. Notably, 36% of registrants were aged between 18 and 29, with 30,804 opting for permanent exclusion.

Behavioral Insights

Gambling Machine Trends

An intriguing revelation from the report is the pattern of gambling machine usage among Danes. Fridays emerged as the peak day for gambling machine activity, accounting for 17% of total machine usage. Sundays followed closely behind, representing 12% of weekly activity.

Key Dates

In 2023, Friday, April 28, witnessed the highest influx of funds into gaming machines, while Sunday, December 24, saw the least activity.

The Spillemyndigheden Report

The Spillemyndigheden’s yearly report offers a comprehensive overview of the Danish gambling market in 2023, highlighting both its successes and challenges. Despite fluctuations in certain verticals, the industry continues to play a significant role in Denmark’s economy. As the landscape evolves, it’s essential to monitor trends and adapt regulatory frameworks to ensure responsible and sustainable growth.

FAQs About the Report from Spillemyndigheden

1. What is the significance of  The Spillemyndigheden’s yearly report?

The Spillemyndigheden’s yearly report provides crucial insights into the performance and dynamics of the Danish gambling industry, helping stakeholders make informed decisions.

2. How does Denmark compare to other European countries in terms of per capita gambling spend?

Denmark ranks 11th in per capita gambling spend in Europe, highlighting differences in consumer behavior across countries.

3. What measures are taken to promote responsible gaming in Denmark?

The Danish Gambling Authority implements various measures, including self-exclusion programs, to promote responsible gaming and address social impacts.

4. What are the key findings regarding online gambling dominance in Denmark?

Online gambling represents a significant portion of the total GGR in Denmark, with mobile devices driving a substantial portion of online revenue.

5. How does the licensing and regulatory framework support the Danish gambling market?

The regulatory framework ensures transparency and fairness in the Danish gambling market, fostering a secure environment for operators and players alike.

6. What insights do behavioral trends reveal about gambling machine usage in Denmark?

Behavioral insights indicate specific patterns in gambling machine activity, highlighting peak days and times for gaming.

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