SCCG Management has forged a strategic partnership with GroundLevel Insights, an analytics company specializing in artificial intelligence (AI) consumer analysis. This collaboration aims to bring cutting-edge consumer analytics to the forefront of the sports, betting, and gambling sectors, setting a new standard for data-driven strategies and operations optimization.

GroundLevel Insights stands out with its proprietary AI platform designed to track consumer movements. Utilizing anonymous and privacy-compliant location data from diverse sources such as mobile apps, CCTV cameras, sensors, and maps, the company offers unparalleled insights into customer behaviors and competitive landscapes.

Asif R Khan, GroundLevel Insights Founder and CEO, expressed excitement about the partnership, saying, “We are excited to partner with SCCG to bring our visitor analytics and insights to new clients in the sports, betting and gambling sectors. Their expertise in the area is unparalleled, and I know that together we can make great strides in enabling these brands to measure sponsorship ROI.”

SCCG Management, renowned for its advisory role in the gambling industry, manages a robust portfolio with over 100 client partners. This strategic collaboration with GroundLevel Insights is poised to leverage SCCG’s industry connections, introducing advanced analytics solutions to a broader market.

Stephen Crystal, SCCG Management Founder & CEO, highlighted the significance of aligning with GroundLevel Insights, asserting, “Aligning with GroundLevel Insights is a natural step for SCCG. Its innovative approach to consumer analytics is a game-changer for our clients and network. By integrating its advanced AI-driven insights, we can offer our clients unparalleled data-driven strategies to optimise its operations and maximise its return on investment. This partnership is not just about enhancing business performance; it’s about shaping the future of the gambling industry.”

This collaboration follows SCCG Management’s recent sponsorship partnership with Thunder Fight Center, a prominent martial arts event venue in Brazil. The sponsorship included the prominent display of SCCG branding within the octagon during the Versus FC MMA debut at Thunder Fight Center on January 24, 2024. The Thunder Fight Center, established in 2020, has played a pivotal role in hosting 79 events over the past three years, contributing significantly to combat sports activity in the São Paulo region.

SCCG Management’s strategic partnership with GroundLevel Insights marks a pivotal moment in the gambling industry’s trajectory. As the amalgamation of SCCG’s industry influence and GroundLevel Insights’ advanced analytics takes center stage, it not only enhances business performance but also shapes the future of the gambling industry. This collaboration sets a precedent for data-driven strategies, operational excellence, and a transformative approach to consumer analytics in the dynamic world of sports, betting, and gambling.

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