The recently concluded Professional Darts Corporation (PDC) World Darts Championship final has not only captivated audiences but has also set new records in the realm of sports betting, marking a historic event in Kambi’s history.
Luke Humphries’ remarkable comeback against the 16-year-old sensation Luke Littler during the championship final garnered immense attention. In response, Kambi, a prominent supplier in the betting industry, announced that the final became the most bet-on darts event in its history.
Based on Kambi’s data, the volume of bets placed on championship exceeded the previous year’s final between Michael Smith and Michael van Gerwen by a staggering 45%. Furthermore, this year’s World Darts Championship witnessed a remarkable surge in bets, elevating by 63% compared to the previous year’s tournament, particularly within the United States.
Simon Noy, Kambi’s Senior Vice President of Trading, expressed his astonishment, stating, “The PDC World Darts Championship final has always been a highlight of the sporting calendar, but interest in last night’s final was truly remarkable. Luke Littler’s phenomenal talent, particularly at such a young age, attracted worldwide attention, driving unprecedented interest and betting engagement globally.”
Moreover, the clash between Littler and Luke Humphries, the newly crowned world number one, amplified the event’s anticipation. Noy emphasized: “The fact Littler was playing Luke Humphries, the new world number one, in the final only added to the occasion, while our betting offer right throughout the championships was better than ever, all contributing to a record tournament and final from a betting perspective.”
The final not only marked a significant milestone in the betting world but also concluded a day filled with noteworthy darts-related news in the gambling industry.
Paddy Power’s ‘Big 180’ campaign pledged a substantial £1 million ($1.3 million) donation to Prostate Cancer UK following a record-breaking number of 180s hit during the World Darts Championship. Additionally, BetMGM announced its title sponsorship of the upcoming Premier League Darts 2024 campaign, solidifying the tournament’s prestige and anticipation within the gambling landscape.
