Sports Information Services (SIS), a renowned provider in the industry, has announced a groundbreaking distribution deal with sports tech specialist Genius Sports. This partnership marks a significant milestone for both entities as they join forces to revolutionize the delivery of sporting content to global audiences.
At the core of this collaboration lies the shared objective of “expanding global reach” and enhancing the accessibility of live betting services. Leveraging its extensive sportsbook network, Genius Sports will play a pivotal role in facilitating the dissemination of SIS’s Competitive Gaming product across diverse markets. This strategic alignment underscores SIS’s commitment to forging mutually beneficial partnerships with industry leaders to drive innovation and maximize market penetration.
This distribution deal lies with Competitive Gaming, an extensive library of sporting content comprising 150,000 live events annually. Designed to cater to the evolving needs of sports betting enthusiasts, Competitive Gaming encompasses esoccer and ebasketball, offering a diverse array of immersive experiences throughout the off-season. With a steadfast commitment to integrity and quality, SIS ensures that its proprietary products adhere to the highest standards, providing sportsbooks with unparalleled opportunities to engage their audiences.
One of the hallmark features of SIS Competitive Gaming is its proven track record in driving superior margins for operators. By integrating this innovative product into its portfolio, Genius Sports aims to enhance its value proposition and solidify its position as a leading provider in the sports betting industry. This strategic addition underscores Genius Sports’ relentless pursuit of excellence and commitment to delivering best-in-class solutions to its clientele.
Renowned for its cutting-edge sports data and technology solutions, Genius Sports continues to set new standards of excellence in the industry. With the recent unveiling of its automated pricing solution, the company has further strengthened its competitive edge, reaffirming its status as a global leader in sports technology. The integration of SIS Competitive Gaming into its offering underscores Genius Sports’ unwavering dedication to innovation and customer-centricity.
Commenting on the partnership, Matt Stephenson, Global Partnerships Director at Genius Sports, emphasized the transformative impact of integrating SIS Competitive Gaming into the company’s ecosystem. He underscored Genius Sports’ commitment to delivering unparalleled value to its clients and expressed confidence in the unique capabilities of SIS’s innovative product offerings.
Echoing this sentiment, Andy Kelly, Head of Commercial Partnerships at SIS, highlighted the strategic alignment between the two organizations and expressed optimism about the potential for mutual success. He emphasized the importance of the partnership in driving SIS’s expansion efforts across regulated markets, reaffirming the company’s commitment to delivering unparalleled value to its partners.
As SIS and Genius Sports embark on this transformative journey, the industry can anticipate a new era of innovation and growth in the realm of live betting services. With a shared vision for excellence and a commitment to delivering superior value to their stakeholders, these two industry titans are poised to reshape the future of sports betting on a global scale.
